TaylorMade-adidas Golf Limited

Privacy Policy

Effective April 2012

Thank you for visiting the Privacy Policy page of Taylor Made Golf Limited and its affiliated TaylorMade-adidas Golf companies ("TMaG"). TMaG values your right of privacy, and wants you to feel comfortable and secure using any of our websites at www.taylormadegolf.com , www.taylormadegolf.com.au, www.taylormadegolf.co.nz, www.taylormadeperformancelab.com.au, www.tmagpacificplayersclub.com, www.adidasgolf.com , www.ashworthgolf.com , www.tmag.com , www.tmag.biz, and all other TMaG websites (the "TMaG Websites"). This page describes our policy with regard to online privacy and explains how you can opt out of certain uses and disclosures of your personal information. As a courtesy, this page also provides a number of useful links to third party information regarding privacy protection. However, TMaG does not assume any responsibility for the accuracy and/or completeness of such third party information.

Your Acceptance

By visiting, using, and/or registering on any of the TMaG Websites, you signify your agreement to the terms and conditions of this Privacy Policy. If you do not so agree, you should not use the TMaG Websites. Should we make any substantial changes in the way we collect and/or use any personal information we will amend this Privacy Policy, or we may email you if you have not opted out of email notifications. You use of TMaG Websites after any such change will be subject to the current terms of the privacy policy.

TMaG Websites

This Privacy Policy applies only to the TMaG Websites. Links within these sites could direct you to third party websites that are not owned or controlled by TMaG. TMaG has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites, which may employ cookies and/or collect personal information. In addition, TMaG will not and cannot censor or edit the content of any third party site. We encourage you to be aware when you leave the TMaG Websites, and to read the privacy policy of each website that you visit.

TMaG affiliates and adidas Group companies may have their own privacy policy governing websites other than the above TMaG Websites. Please be advised that TMaG is a global business with headquarters in California USA. It may be that some TMaG Websites are hosted and controlled in countries outside Australia or New Zealand where their data protection laws may not be the same as those in Australia or New Zealand. As part of the services offered to you through the Site, the information you provide to us may be transferred to countries outside of Australia. By way of example, this may happen if any of our servers are from time to time located in a country outside of Australia or one of our service providers is located in a country outside of Australia. We also share information between our group companies, which are located in countries worldwide. These countries may not have similar data protection laws to Australia. If we transfer your information outside Australia in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy and that the recipient complies with at least the minimum standards required by the Data Protection laws in Australia.

What Type of Personal Information Do We Collect and Use?

Whenever you register a TMaG product, send us an email, purchase products from a TMaG Website, register on one of the TMaG Websites, enter to win a contest, subscribe to one of our newsletters, or otherwise transmit information via any of the TMaG Websites, TMaG may obtain and collect personally identifiable contact information (expressed herein generally as "personal information") such as your name, email address, payment information (i.e. credit card number/expiration date), and/or mailing address, subject to your ability to "opt-out" of our future use or disclosure of such information. We will only use the personal information in relation to the services for which you provided your personal information and in accordance with any other use you have permitted or as may be set out in this privacy policy. If you don't provide the personal information requested of you, we may not be able to provide you with our services (such as Pacific Player's Club membership benefits).

Personal Information Maintenance & Opt-Out

If you wish to opt-out of our use and/or disclosure of your personal information, other than as expressly covered in this Privacy Policy and/or to process any purchase orders, you will generally have the option to do so when you first submit your personal information via the TMaG Websites. Simply indicate your desire to opt-out by ticking or leaving blank the appropriate box. If you wish to amend or delete any personal information you have previously provided without opt-out, please contact us at 1800 700 011 or customerservice.au@tmag.com. We will endeavour to provide a simple way to review, correct, update or remove personal information you have given us. Pacific Player's Club members may access and update their member details by logging into the Pacific Player's Club profile centre.

If you wish to stop receiving a TMaG newsletter or other marketing material that you have previously subscribed for, please follow the "unsubscribe" instructions contained at the bottom of each newsletter. Your consent to receiving information will remain current until you advise us otherwise.

How Do We Use Personal Information?

TMaG will never disclose your email address to third parties for use in connection with any email marketing campaign of a third party or business partner (excluding TMaG affiliated companies where you have permitted this).

TMaG may always use personal information in the following ways:

- to enable us to respond to you generally, or to process, validate and verify requests and/or purchase orders
- to administer your membership of the Pacific Player's Club;
- to administer a contest or promotion and to provide relevant products or services to you (for example, to deliver prizes you may have won in a competition)
- to perform any services requested by you
- to compile and/or distribute aggregate - never individual - information about our website users and aggregate usage patterns
- to provide our own website designers with useful information for developing new features and services that meet your needs
- to tailor your experience on our websites, showing you content we think might interest you or altering the content according to your personal preferences
- as part of an online employment application to evaluate your qualifications only but limiting access to your personal information to those TMaG staff on a need to know basis.

Your personal information may also be disclosed to website and data hosting partners and other service providers who assist us in designing and operating the TMaG Websites executing services (for instance prize fulfilment) or in helping us analyse collected data.

If you have "opted-out", TMaG will use or disclose your personal information only as stated above, and may use or disclose it other than above: (1) when legally ordered to do so by a lawful subpoena or court order, (2) if you violate or breach an agreement with TMaG, (3) if we believe you will harm the property or rights of TMaG or those of TMaG's other customers, (4) under exigent circumstances to protect the physical safety of TMaG, its employees, users or the general public, (5) to validate credit card numbers for charging for fee services, or (6) where otherwise required or authorised by or under law.

If you have not "opted-out" of our use and disclosure of your personal information, TMaG may also use personal information for all marketing and survey purposes on behalf of itself and its affiliates and subsidiaries and to contact you by e-mail of fax but only if you have previously consented to receiving such notifications in this form. TMaG may appoint third party agents or contractors in connection with such marketing and survey efforts. TMaG may disclose personal information to select business partners for use in connection with direct mail marketing efforts, but that personal information will not include your email address.

Aggregate Information

TMaG may share aggregate statistical information with business partners, sponsors or other third parties, but none of them receive individual identifying information about you. For example, we may tell an advertiser that X number of visitors visited a certain area on a website, or that Y number of men and Z number of women filled out registration forms, but we would not disclose anything that uniquely identifies those individuals.

Unsolicited Emails Received by You

TMaG does not send unsolicited bulk emails to anyone who has requested that we do not contact them. We send our newsletters only to those who have taken affirmative steps to subscribe. If you have inadvertently received one of our newsletters, or if you simply wish to stop receiving them, please follow the "unsubscribe" instructions contained in each newsletter or send a request to be unsubscribed to customerservice.au@tmag.com.

Chat Rooms and Forums

The TMaG Websites may now or in the future include chat rooms, forums, message boards, and/or news groups. Any information that is disclosed in these areas becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from others. TMaG cannot safeguard the privacy of personal information that is disclosed online in this manner.

Our Cookies

Your browser software includes a feature called "cookies." If enabled, cookies may store small amounts of data on your computer about your visit to any of the TMaG Websites. However, cookies tell us nothing about you personally unless you specifically give us additional information. Cookies assist us in tracking which of our features you like best and what content you may have viewed during past visits. When you re-visit the TMaG Websites, cookies can enable us to customize our content according to your preferences. We may use cookies to:

- keep count of return visits to the TMaG Websites
- accumulate and report anonymous, aggregate, statistical information on website usage
- deliver content specific to your interests or past viewing history
- save your password so you don't have to re-enter it each time you visit our websites.

You can also disable cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a notification when a cookie is set (your browser's help screen or manual should tell you how to do this), but certain parts of the Site are reliant on the use of cookies to operate correctly and may not work correctly if you set your browser not to accept cookies.

IP Addresses

TMaG does not store or record the Internet Protocol ("IP") addresses of visitors to the Website for marketing purposes, although we may store IP addresses in server logs for system maintenance purposes or to store the source location whenever someone provides Personal Information. An IP address is a number assigned to your computer whenever you access the Internet. An Internet Service Providers ("ISP") typically assigns a random IP addresses at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, an IP address may be permanently assigned to a particular computer. We cannot determine your identity solely based upon your IP address. Your IP address can, however, reveal what geographic area you are connecting from, or which ISP you are using. Finally, other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, but these IP addresses are never associated with Internet users.

Web Beacons

The TMaG Websites contain electronic images (called "pixels", "transparent GIF files", or "web beacons") that allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. Web beacons are small in order not to use valuable space on the computer screen that is better used to display helpful content. In some cases these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us or by another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters containing graphics that we send to opt-in subscribers, so we may count the number of newsletters that have been opened and read. We may also use the web beacon and cookies to monitor your online behaviour and interests on the TMaG Websites. With both cookies and web beacons, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about third party cookies, including information about how to opt out of these technologies, click here.

Computer Profiles

TMaG may also collect and accumulate other anonymous data that helps us understand and analyse the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, colour capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. If you do not register on one of the TMaG Websites, none of this information is personally identifiable.

Security

The TMaG Websites use physical, electronic and managerial security measures to protect the loss, misuse and alteration of information under our control.

We use Secure Socket Layer ("SSL") connections with 128-bit encryption for certain transactions and confidential data. When you use a secure browser, all information you submit comes to us over the Internet in an encrypted form. Every secure page uses a digital certificate issued by a third-party certification authority. A "site certificate" sits on all secure pages. To view this certificate, click on the image of the closed lock or the solid key on the bottom bar of your browser window.

We monitor system and application activity logs to identify any unusual activity from authorised and/or unauthorised individuals accessing our systems and/or making changes to stored information. We regularly perform preventative system maintenance and monitoring to ensure the security of our data systems.

We maintain our servers in locked facilities with secure access. Backup tapes are retrieved daily and stored by an independent company in a secure, off-site location.

The TMaG Websites do not require you to set up a user ID and password unless you subscribe for some of our special services, create a purchasing account with us, or are a Pacific Player's Club member seeking access to your account information. We recommend you do not divulge your password to anyone. TMaG will never ask you for your password in an unsolicited telephone call or email.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. You can report network abuse and any risk of security violations to us by emailing abuse@tmag.com.

Queries, access and correction

If you have any queries about this privacy policy, or if you would like to access or correct the personal information that adidas Australia holds about you, please contact us at the address below. Subject to some exceptions permitted by law, TMaG will generally provide you with access to the personal information that it holds about you (although a fee may be imposed).

Contact Information

If you have questions or concerns regarding this Privacy Policy, please contact us at 1800 700 011 or at the following address:

TaylorMade-adidas Golf
Attention: Marketing Manager | Area Pacific
TaylorMade-adidas Golf
Level 1 - 37 Dunlop Road, Mulgrave, VIC 3170